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7 Items You Should Always Buy Generic

July 2, 2025 · 8 min read

A woman compares prices of groceries in a notebook while shopping at a discount supermarket.

6. Common Dairy Products (Milk, Butter, Plain Yogurt)

For basic dairy items like plain milk (whole, 2%, skim), unsalted or salted butter, and plain unflavored yogurt, store brands are often produced in the same dairies or to the same standards as the name brands. The primary difference is usually the label and the price.

Why generic is a smart buy: Milk is milk, and butter is butter. These are highly regulated products. Unless you have a very specific preference for the taste of a particular artisanal butter or a specialty organic milk brand (which is a different consideration), the store brand will likely serve you just as well for your morning coffee, baking, or spreading on toast, but at a lower cost. The savings on these frequently purchased items can be quite consistent.

What to look for: Check expiration dates, just as you would with any dairy product. For yogurt, if you prefer flavored varieties, you might be more brand-loyal, but for plain yogurt used in cooking or as a base for your own additions, generic is a great choice.

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21 responses to “7 Items You Should Always Buy Generic”

  1. Elaina Palincsar says:
    August 4, 2025 at 10:30 pm

    I have to disagree with the idea that all flour is created equal. Some generic lour isn’t even good enough to make play dough. Sticking with name brand flour such as Pillsbury or Gold Medal is best for baking. If you want to splurge then you can use King Arthur. If you need specialty flours then Bob’s Red Mill.

    Reply
  2. Patti Sarro says:
    September 12, 2025 at 6:22 pm

    Dish soap nothing works as well as dawn for cutting through greasy messy cooking instruments

    Reply
    • Michele Loving says:
      January 16, 2026 at 10:41 am

      Dawn!!!
      Definitely not Ajax
      Flour: Pillsbury or Gold Medal
      Syrup: Aunt Jemima, King, or Mrs Butterworth’s
      Generic is thin and watery
      Generic sugar I will do. Mainly coming out of Baltimore from Domino’s anyway

      Reply
      • Rosemarie Bryan says:
        June 3, 2026 at 11:16 am

        I agree to all I a Maryland girl to and love me some King Syrup

        Reply
      • Chuck S says:
        June 13, 2026 at 10:04 pm

        I don’t think they have Aunt Jemima anymore.

        Reply
      • Nan says:
        June 16, 2026 at 2:48 pm

        White Lily is also great flour.

        Reply
  3. Margit Michalski says:
    January 16, 2026 at 5:00 pm

    My flour will always be Pillsbury I buy the none bleached one and get it on sale. I always get all my items on sale.

    Reply
    • sheila unger says:
      January 18, 2026 at 2:50 am

      One can always buy inexpensive when that buy on sale even if not needed you will have on hand and spent less than on the off brands. If you can afford….. buy 2. Have what you want and save. Never pay full price!

      Reply
  4. Angela says:
    January 16, 2026 at 5:46 pm

    I think you are expecting more from our food providers than they deserve. The grain industry is corrupt you are eating more pesticides than grain its all GMO’d and shouldnt be eaten…the milk and cheese has been infiltrated by big Pharma find out about rennet!?!? Milk that is another problem on how its produced. Do some research please

    Reply
  5. JimL says:
    January 17, 2026 at 3:16 am

    I have been a truck driver for 30 years. They are correct. I have hauled both, name brand and store/generic brands, out of the same warehouses. That’s not to say that all the products are the same, but many are. Some could be seconds. When I pick up a load of water, from Nestles, I never know what label it will have on it. But even the “Spring” water, which is trucked into the plant, is filtered down to nothing but H2O, then minerals are added back. So, if you like one brand over another, it’s those minerals that give the water a specific taste. And, that can vary by brand, even from the same plant.

    Reply
  6. Stan T says:
    January 17, 2026 at 3:00 pm

    Pretty well written article except some folks will find fault everywhere. Thanks for the suggestions of what to look for in the basic research when switching name brand for generic items. A little research can lead to some cost savings in your grocery bill.

    Reply
  7. Diana says:
    January 18, 2026 at 2:38 am

    I disagree with all of these items. Generic paper towels are no good. I only like Viva. Frozen fruits are not all the same… I only buy organic. And dawn dish detergent is the best. Otherwise you are using double the product which makes the price not good. Sometimes generic Tylenol or ibuprofen are OK but all the rest of this matters.

    Reply
  8. Dalia Perez-Gonzalez says:
    January 18, 2026 at 3:03 pm

    I agree with your comments, however not all generic compare to name brands. Tide is expensive, but with generic you have to use more, nothing works better than Dawn, even to unplug your drains. Don’t buy generic ofc at “dollar stores.” I know our pockets are getting thinner with the current economy, all depends on that.

    Reply
  9. Carla says:
    January 18, 2026 at 3:47 pm

    BJ’ paper towels are THE absolute best hands down! Toilet paper too!!!

    Reply
  10. taylor wilson says:
    January 20, 2026 at 8:27 pm

    could not find the seven generic items ? wtf ?

    Reply
  11. Eugenia Rush says:
    June 2, 2026 at 8:04 pm

    Agree with the Dawn dishsoap lovers. I use it to cut grease everywhere, even stained fabric.

    Reply
  12. Stacy Holcomb says:
    June 3, 2026 at 6:44 pm

    There’s a reason the Dawn commercials show a oil-covered duckling getting a bath in Dawn…because it is the best at cutting grease, breaking its bonds and removing it from your dishwater. As little hand-washed items we have these days, with most dishes going into a dishwasher, I think Dawn is the least cost alternative because you could use a whole bottle of the generic dishsoap and never get that one greasy dish clean (ex/that you cooked bacon in).

    Reply
  13. Tammy Wilson says:
    June 4, 2026 at 1:57 am

    I love Dawn dish soap and wouldn’t change for anything. But frozen veggies are not made equal I’ve tried generic ones many times but go back to the trusted and true name brands every time. They just don’t taste the same. As for water I drink out of my fridge water as it is filtered my other household occupants drink bottled water and I tell them it’s a waste and to just get a nice water filter installed, hopefully I’ll win that fight soon.

    Reply
    • Teena says:
      June 16, 2026 at 2:37 am

      Me too plus I have well water. And added bonus.

      Reply
  14. Anthony Migacz says:
    June 5, 2026 at 8:10 pm

    While on vacation ln Ireland ,the amazing difference between the Irish butter and the USA. From then on it’s always Irish butter hands down.

    Reply
  15. Debra says:
    June 14, 2026 at 2:19 pm

    Whereas I understand the premise I disagree with some of the content. Buying product is an endorsement, so we should support those we agree with. Dairy is a prime example. Locally produced milk products support your neighbors and reduce shipping cost and the pollution entailed. Flours produced by eco friendly techniques are worth supporting and result in better baked good.

    Reply

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