7 Items You Should Always Buy Generic

A shopper examines discounted items on a clearance rack in a retail store, carefully checking price tags and item condition.

5. Paper Products (Napkins, Paper Towels – for some uses)

When it comes to paper products like napkins, paper towels, and even facial tissues, the perceived quality can sometimes differ more noticeably between brands. However, for many everyday uses, a store-brand option can be perfectly adequate and much more economical.

Why generic is a smart buy: If you’re using a paper napkin for a quick meal or a paper towel for a small spill, do you really need the super-absorbent, triple-ply, designer-printed version? Store brands can offer significant savings. While you might prefer a specific brand of facial tissue if you have a cold and a sensitive nose, for general use paper products, the generic can be a smart switch. Some people find that buying slightly less plush generic paper towels encourages them to use reusable cloths more often for cleaning, saving even more money in the long run.

What to look for: Consider your primary use. If it’s for heavy-duty scrubbing, a premium paper towel might be better. But for wiping counters or as everyday napkins, the store brand is often fine. Compare ply count and sheet count to ensure you’re getting good value even within generic options.

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Picture of Emily Johnson

Emily Johnson

Emily is a Midwest mom of three with a passion for stretching every dollar. With over a decade of experience managing household finances on a single income, she shares real-world budgeting tips, family savings strategies, and financial advice that actually works in everyday life.
Picture of Emily Johnson

Emily Johnson

Emily is a Midwest mom of three with a passion for stretching every dollar. With over a decade of experience managing household finances on a single income, she shares real-world budgeting tips, family savings strategies, and financial advice that actually works in everyday life.

One Response

  1. I have to disagree with the idea that all flour is created equal. Some generic lour isn’t even good enough to make play dough. Sticking with name brand flour such as Pillsbury or Gold Medal is best for baking. If you want to splurge then you can use King Arthur. If you need specialty flours then Bob’s Red Mill.

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