7 Items You Should Always Buy Generic

A woman compares prices of groceries in a notebook while shopping at a discount supermarket.

6. Common Dairy Products (Milk, Butter, Plain Yogurt)

For basic dairy items like plain milk (whole, 2%, skim), unsalted or salted butter, and plain unflavored yogurt, store brands are often produced in the same dairies or to the same standards as the name brands. The primary difference is usually the label and the price.

Why generic is a smart buy: Milk is milk, and butter is butter. These are highly regulated products. Unless you have a very specific preference for the taste of a particular artisanal butter or a specialty organic milk brand (which is a different consideration), the store brand will likely serve you just as well for your morning coffee, baking, or spreading on toast, but at a lower cost. The savings on these frequently purchased items can be quite consistent.

What to look for: Check expiration dates, just as you would with any dairy product. For yogurt, if you prefer flavored varieties, you might be more brand-loyal, but for plain yogurt used in cooking or as a base for your own additions, generic is a great choice.

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Picture of Emily Johnson

Emily Johnson

Emily is a Midwest mom of three with a passion for stretching every dollar. With over a decade of experience managing household finances on a single income, she shares real-world budgeting tips, family savings strategies, and financial advice that actually works in everyday life.
Picture of Emily Johnson

Emily Johnson

Emily is a Midwest mom of three with a passion for stretching every dollar. With over a decade of experience managing household finances on a single income, she shares real-world budgeting tips, family savings strategies, and financial advice that actually works in everyday life.

12 Responses

  1. I have to disagree with the idea that all flour is created equal. Some generic lour isn’t even good enough to make play dough. Sticking with name brand flour such as Pillsbury or Gold Medal is best for baking. If you want to splurge then you can use King Arthur. If you need specialty flours then Bob’s Red Mill.

    1. Dawn!!!
      Definitely not Ajax
      Flour: Pillsbury or Gold Medal
      Syrup: Aunt Jemima, King, or Mrs Butterworth’s
      Generic is thin and watery
      Generic sugar I will do. Mainly coming out of Baltimore from Domino’s anyway

  2. My flour will always be Pillsbury I buy the none bleached one and get it on sale. I always get all my items on sale.

    1. One can always buy inexpensive when that buy on sale even if not needed you will have on hand and spent less than on the off brands. If you can afford….. buy 2. Have what you want and save. Never pay full price!

  3. I think you are expecting more from our food providers than they deserve. The grain industry is corrupt you are eating more pesticides than grain its all GMO’d and shouldnt be eaten…the milk and cheese has been infiltrated by big Pharma find out about rennet!?!? Milk that is another problem on how its produced. Do some research please

  4. I have been a truck driver for 30 years. They are correct. I have hauled both, name brand and store/generic brands, out of the same warehouses. That’s not to say that all the products are the same, but many are. Some could be seconds. When I pick up a load of water, from Nestles, I never know what label it will have on it. But even the “Spring” water, which is trucked into the plant, is filtered down to nothing but H2O, then minerals are added back. So, if you like one brand over another, it’s those minerals that give the water a specific taste. And, that can vary by brand, even from the same plant.

  5. Pretty well written article except some folks will find fault everywhere. Thanks for the suggestions of what to look for in the basic research when switching name brand for generic items. A little research can lead to some cost savings in your grocery bill.

  6. I disagree with all of these items. Generic paper towels are no good. I only like Viva. Frozen fruits are not all the same… I only buy organic. And dawn dish detergent is the best. Otherwise you are using double the product which makes the price not good. Sometimes generic Tylenol or ibuprofen are OK but all the rest of this matters.

  7. I agree with your comments, however not all generic compare to name brands. Tide is expensive, but with generic you have to use more, nothing works better than Dawn, even to unplug your drains. Don’t buy generic ofc at “dollar stores.” I know our pockets are getting thinner with the current economy, all depends on that.

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