Where It All Started
The movement picked up steam thanks to TikTok creator @allisontalksmoney, who posted a video asking followers to share their most “unhinged” money-saving tips.
It wasn’t a joke. It was a challenge.
The post quickly went viral — hitting over 3 million views — and the comments section turned into a chaotic but brilliant brainstorming thread of financial survival tactics.
No one was talking about “make a spreadsheet.” They were talking about tricking your own brain into being smarter with money.
And that’s what makes this movement so interesting. It’s not about financial literacy in the traditional sense — it’s about emotional literacy around spending.
