A New Kind of Financial Panic
Let’s start with why everyone’s gone slightly feral about money this year.
The U.S. has been dealing with a new wave of tariffs that raised import prices across multiple categories — everything from electronics to household essentials. The result? A subtle but powerful shift in consumer behavior. Suddenly, even people who thought they were doing “fine” started noticing that everything costs more.
Meanwhile, inflation fatigue has set in. You can only hear “prices might stabilize soon” so many times before you realize — maybe they won’t.
So consumers, especially younger ones, are adapting. They’re not waiting for the government, or for wages to catch up. They’re creating their own systems, games, and hacks to make saving feel doable — even a little fun.
