Why Finfluencers Still Matter
Now, before we write them off entirely, it’s worth acknowledging what finfluencers get right.
They speak the language of the internet — short, visual, and relatable. They make money talk feel human. They’re not handing you a 40-page report full of jargon; they’re showing you how to build an emergency fund while holding their cat and sipping iced coffee.
And that’s powerful.
Because for many people, especially younger audiences, trust looks different now. It’s not built through a firm handshake in a banker’s office — it’s built through authenticity and shared experiences online.
Even for older readers, this accessibility can be refreshing. It shows that learning about finance doesn’t have to feel intimidating. You don’t need a degree in economics to understand the basics of saving, investing, or budgeting — you just need clear, honest information.
