The Rise of Financial Influencers
According to the World Economic Forum, social media platforms have transformed how people learn about money. Financial topics that once felt complicated or boring are now being broken down into 60-second videos and catchy memes.
In some ways, that’s a good thing. These platforms make financial content more accessible and inclusive. They’ve opened the door for women, minorities, and younger people who once felt left out of traditional finance conversations. Many finfluencers also build communities where people can finally talk openly about money — something that used to feel taboo.
And let’s be honest — when you’re scrolling through TikTok and someone makes budgeting sound easier than ordering Starbucks, it’s easy to stop and listen.
