Why annuities are suddenly hot again
For years, annuities were something your grandpa’s banker might have talked about — solid but boring. Then, the financial world got a little crazy.
Between market swings, inflation, and higher interest rates, people started craving stability. And that’s where annuities stepped back into the spotlight.
Here’s what’s fueling the surge:
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Market volatility: Stocks have been unpredictable, and a lot of retirees don’t want their life savings depending on daily market drama.
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Inflation worries: When prices keep climbing, fixed savings lose buying power. Some annuities now offer inflation-adjusted payments, which feels safer.
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Higher interest rates: Insurance companies can now offer better returns on fixed annuities than they could a few years ago.
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Boomer retirements: Millions of Americans are hitting retirement age. They’re looking for income that won’t run out — and annuities promise exactly that.
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Better tech and transparency: The industry is slowly modernizing — clearer contracts, online calculators, even AI tools to simplify choices.
In short: uncertainty made people look for guarantees again.
