5 Controversial Money Ideas That Might Actually Make You Richer

Dividend Investing: Free Money or Just a Good Story?

Ah, dividends. The cash flow that makes investors feel like their stocks are “working for them.”

It’s easy to see why dividend investing feels comforting—you literally get paid to hold the stock. But let’s clear up a common misconception: when a company pays a dividend, its stock price usually drops by the same amount. The value didn’t magically appear; it just shifted from one pocket to another.

Now, that doesn’t mean dividends are bad. They’re an important part of total returns—especially when reinvested. But chasing them blindly can be risky.

Some investors treat dividend stocks as if they’re safer or more moral, but that’s not always true. Companies can cut or suspend dividends when times get tough, and high yields sometimes signal financial instability.

And if you’re investing in a taxable account, those dividends might trigger tax bills that chip away at your real gains.

The smarter play? Focus on total return, not just payouts.
Your portfolio’s job isn’t to hand you a monthly “bonus”—it’s to grow sustainably, protect your purchasing power, and give you long-term freedom.

Dividends are the icing, not the cake.

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Picture of Sierra Callahan

Sierra Callahan

Picture of Sierra Callahan

Sierra Callahan

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