1. The Rise of “Revenge Saving”
In 2020 and 2021, millions joined the “revenge spending” era — travel, new wardrobes, luxury skincare, anything to feel alive again. But as inflation soared and credit card balances followed, the energy shifted hard in 2025.
Now, people are turning that same fire inward: “If I could spend that much in a weekend, I can save that much in a month.” That’s revenge saving — cutting discretionary expenses not out of guilt, but out of power.
It’s fueled by anxiety around job markets, higher prices, and global volatility — but also by pride. Saving, for many, has become an act of rebellion. The flex isn’t what you buy anymore; it’s how much you keep.
Experts quoted in The Statement note that this isn’t about massive sums. It’s about consistency. Even small, regular savings — $10 here, $20 there — can rebuild a sense of control and stability when the world feels unpredictable.
